Phu Yen tourism association has just been established in the context of the province’s tourism being developed; lots of enterprises doing tourism, travel, restaurant and hotel services (in short: tourism enterprises) being established, with brand name being confirmed. The introduction of the association has been highly appreciated as necessary by the provincial leaders as well as the enterprises themselves.
In the past years, despite the difficult economic situations, the province’s tourism sector is still developed. Lots of enterprises have been established, and tourism products have been constantly introduced, confirming the brand names. These enterprises have been boldly investing in lots of activities, diversifying their tourism products like: cuisine, shopping, specialties, entertainment and travel…Among which, the accommodating sector develops the most. So far, the entire province has 117 units doing business in accommodation, with 1 five-star hotel, 1 five-star resort, 2 four-star hotels…with nearly 2,500 rooms meeting the standard. Travel sector also has new developments, some travel companies have been founded, contributing to the diversity and development of the province’s tourism sector. In 2012 and the first 9 months of 2013, the number of tourists, both domestically and internationally coming to Phu Yen has been increasing, with the majority of the Russian tourists; the number of pure tourists reaches 500,000 billion dongs/year, contributing to the province’s GDP…Besides these achievements, Phu Yen tourism enterprises still tackle lots of remaining and limitations, i.e. the scale of enterprises, which are small and medium with not-clear-enough business strategies, low quality of tourism services, weak labor forces, monotonous and unattractive tourism services; the infrastructure serving tourism lacks synchronicity. The coordination and cooperation among the province and region’s tourism enterprises are not at the required level…
In that context, the tourism enterprises need an organization to voice their common ideas, for the sake of mutual development, and that’s where Phu Yen tourism association comes from. Through the association, the enterprises can cooperate, support each other to diversify and enhance their products ‘ quality as well as stabilizing the market; heading towards the construction and formation of special featured tourism products so as to attract domestic and international tourists, enhancing the competing competence, contributing to constructing the brand name of Phu Yen tourism. Simultaneously, the association is an organization is to protect the rights and legal benefits of its members.
Addressing to direct at the congress to establish Phu Yen tourism association, vice chairman of the PPC cum head of the directing board for the province’s to develop the province’s tourism, Mr. Tran Quang Nhat stressed, “The establishment of tourism association is the province’s aspiration, also the aspiration of functional authorities, enterprises’ enterprise in the past years. Therefore, the association needs to be the “shared house”, creating the shared and unanimous voice of the enterprises in the action plan as well as the capable connecting bridge between enterprises and functional authorities”.
Mr. Nguyen Thanh Tam, chairman of Phu Yen tourism association, let known, “The association’s executive board will raise the responsible spirits, concentrate intellectuals to implement the action plans raised by the community; concentrate on constructing the policies to develop the province’s tourism sector, turning Phu Yen into an attractive and friendly destination to both domestic and international tourists”.
Source: Phu Yen Newspaper
Translated by HAI LOAN