After 10 rounds of appraisal, it got 9 marks, double the level of famous rivals like Vodacom and TM which have secured a firm foothold in this Southeast Africa country. Popularizing services strategy is the strongest power which helps Movitel overcoming the advantages of its rivals.
Frost and Sullivan experts said Movitel has “so smart” by investing for the future, focusing on large number of low – income people through its social programs, such as offering free Internet assess at school, and supporting rural people in using its services.
As many as 70% of Mozambique’s telecommunications infrastructure has been invested by Movitel, thus helping the nation to be listed in the top 3 nations in sub-Sahara region having the most advanced telecommunications technology network (together with Nigeria and South Africa).
It has also laid a good foundation for Mozambique’s government to implement management tools such as e-Government and apply information and communication technology into health care and education for the nation’s socio-economic development.
Over the past year, Movitel has won 80% of new subscribers in Mozambique and created around 20,000 jobs for local people. Millions of teachers and students now have access to the Internet thanks to its free Internet program for 4,200 schools across the nation.
Movitel CEO Safura da Conceicao said the award acknowledged Movitel’s contribution to telecommunications development in Mozambique in particular and Africa in general.
In 2012, Movitel was also awarded by Africacom for its best solutions to improve telecommunications in rural area of Africa./.