Free tours and hospitality services, and inexpensive gifts like raincoats and crash helmets are no longer used as baits to boost tour sales. Instead, tour operators have deployed more practical programs with higher prize values.
Many tourism services companies in HCMC like Du Lich Viet, Vietravel, Ben Thanh Tourist, Fiditourist and Saigontourist have launched promotion programs in which those buying tours can enter lucky draws for cash, diamonds or motorbikes.
“Customers prefer cash prizes because they can find it hard to manage time to join free tours after their travels,” said Doan Thi Thanh Tra, marketing manager of Saigontourist Travel Service Company.
Following the success of a similar program in the 2013 Lunar New Year, Saigontourist this summer is putting on cash prizes totaling VND100 million. The company initially printed 80,000 sweepstake tickets and has recently printed an additional 20,000.
Meanwhile, Fiditourist lures tourists with a scratch game. Tourists are given a number of scratch cards proportional to the sum they spend to win instant prizes.
This program began in April and will last until September, with a total prize value of VND2 billion. The highest award is VND50 million.
“In a sweepstake, customers must wait, but in a scratch game, they know results immediately, making them excited and eager for more. The program is very effective,” said Tran Thi Bao Thu, marketing director of Fiditourist.