- Christmas and New Year tourism market Declining prices to stimulate demand
- Travel firms target near instead of far, new instead of old markets
- New tour to historical Dien Bien opened
- Low season comes, service fees increase, travel firms worried
- Fuel price, excursion fee hikes counteract tourism promotion programs
According to Saigontourist Company, domestic tourists are fascinated in maritime destinations like Nha Trang, Con Dao, Phu Quoc, and Mui Ne – Phan Thiet. These places are preferred because they offer attractive, vibrant relaxing outdoor experiences, which are especially suitable for families and groups. Fresh, cool sea atmosphere will dispel the hotness of summer days. Other attractive destinations are Hanoi, Ha Long, Sapa, East – Northwest route, places of interest along the Central Heritage Route like Hue, Hoi An and Da Nang.
Tours are flexibly designed to time, interests and budget of tourists. Saigontourist Company cooperates with Vietnam Airlines and Vietjet Air to introduce budget tours for Vietnamese tourists. Accordingly, the five-day tour from Cao Bang to Nguom Ngao Cave – Ban Gioc Waterfall – Ba Be Lake – Hanoi is offered at VND8.34 million (discounted by VND3.3 million); the four-day tour from Vinh Phuc to Hanoi – Ninh Binh – Bac Ninh – Ha Long is quoted at VND7.2 million (discounted by VND3.38 million); the seven-day tour from Vinh Phuc to Hanoi – Ninh Binh – Bac Ninh – Ha Long – Sapa – Duong Lam is priced VND10.77 million (rebated by more than VND3.5 million); the five-day tour from Danang to Hoi An Thien Duong Cave – Hue – Ba Na is quoted at VND6.89 million (discounted by VND2.78 million); the four-day tour from Danang to Hoi An – Thien Duong Cave – Hue is offered at VND5.95 million (discounted by more than VND2.6 million); the three-day tour from Nha Trang to Hon Tam Resort is quoted at VND 4.65 million (discounted by VND1.3 million); and the three-day from Phu Quoc to Bai Sao is offered at VND4.82 million (discounted by over VND1.6 million).
Mr Nguyen The Vinh, Deputy General Director of Saigontourist Travel Service Company, said: “Apart from product and service diversification strategy to meet the demand of many different customers, Saigontourist Travel Service Company will continue promoting summer stimulus programme and cooperate with airlines and hotels to provide services at best prices to increase the opportunity of summer experiences for customers.”
With service charge from VND3 million upwards, customers will have the chance to join the “Fantastic summer – Win big prize” from May 10 to August 7, 2013. The special prize is valued VND100 million, one first prize is worth VND50 million, one second prize is worth VND30 million, one third prize is worth VND20 million, and 10 encouraging prizes are worth VND10 million each. All prizes are paid in cash, very convenient for winners.
Hanoi Redtours has also launched Welcome Summer products with half-reduced airfares and 30 percent discounts of package tours for northern customers in general and Hanoi customers in particular to favourite destinations like Da Nang, Nha Trang, Phu Quoc and Quy Nhon. Specifically, Da Nang – Hoi An tour is quoted at VND5.5 million; Quy Nhon – Ghenh Rang – Thap Cham – Ham Ho Resort tour at VND6 million; Danang – Hoi An – Hue tour at VND6.5 million; Nha Trang – Doc Let – Vinperland tour at VND6.99 million; Saigon – Mui Ne – Dai Nam tour at VND7.29 million; and Hanoi – Phu Quoc tour at VND7.9 million.
Along with discount programmes, Hanoi Redtours also has many attractive promotions such as a 10 percent reduction for customers with Mobifone Gold, Titanium and Diamond Memberships. The company also presents VND500,000 for each students with excellent study performances when they register summer tours at Hanoi Redtours offices.
To stimulate the travelling demand in the time of economic slowdown, travel companies continuously cooperate with airlines and hotels to offer best prices. Besides, they also give bonus and soft charges for children to increase family tours during the summer,” said Pam Tien Dung, Director of Golden Tour & Convention Company.